verb | to start or create something meant to last for a long time.

noun | a monthly subscription service for aspiring gentlemen.


Aspiring Gentlemen
We think of ‘gentleman’ as an impossible ideal. Something to strive for, work towards and aspire to. It’s the sum of all knowledge and know-how accumulated over a lifetime – appearance plus experience. Because a gentleman not only looks but acts the part. We’re here to help you with the former, and encourage you to do the latter.